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Mission denotes not just the best experience on the water, but the journey to, the kitting up, the adventure along the way and the joy, achievement and/or solitude found at the journey’s end.
It is both the journey and the destination.
Mission planned, enjoyed and accomplished. It’s an incredibly strong name, suggesting the zest and zeal that paddlers share, regardless of their chosen type of water. But it has a softer and more meditative quality that counterbalances its initial sense of energy and motion. Its sibilant hushed double ‘s’ evokes a quiet peace, the kayak stilled, the ‘pilgrim’ awed by the beauty and tranquillity of the setting he or she has found, or the moment of unnameable joy at the end of a wild ride.
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